FounderWise · Store

One rung. Eight depths.

Three steps: see how an investor reads you, fix what is leaking, then turn your proof into the story that makes the next capital conversation easier to say yes to.

Step 1 · Free

The Traction Audit

Score your business the way an investor reads it, and name your 3 biggest gaps.

✓Your traction scored 0 to 100
✓Your top 3 gaps, each with the fix
✓An emailed summary you keep
✓No signup, no card, 4 minutes

Best for: any founder who wants an honest read.

Take the free audit →

Most founders start here

Step 2 · Self-serve

The Investor-Readiness System

$39one-time

The four-part system and templates that close the gaps the audit found, in about two weeks.

✓4 modules: proof, ICP and ask, credibility, the story
✓Proof-vault tracker, ICP and ask worksheet, scorecard
✓Lifetime access, every update included
✓14-day guarantee

Best for: founders with paying customers, scoring 40 to 89. Pre-revenue? Take the audit first, it will tell you the move that comes before this.

Get the system →

Step 3 · Done-with-you

The Pitch Kit

From $595

We turn your real customer and investor conversations into a fundable proof story.

✓The 5-beat proof story
✓The 20-question proof engine
✓A one-page proof summary and objection map
✓Limited spots, by application

Best for: founders with repeat revenue, scoring 70+ and raising now.

See Pitch Kit tiers →

The Brief is the signal layer. Read it when you need to know what changed. Use the audit, system, and Pitch Kit when you need to act on the decision in your own company.

Get this week's Brief →

FounderWise. Advice is free. Being wrong is not.
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