Eleven working spreadsheets in three bundles. Not reporting templates. Each one takes a number founders quote from memory and shows the calculation underneath it, including the part the usual version leaves out. Free. Yours in one email.
The workbooks above are for numbers you already have. These three are for a decision you have not made yet. Each one is capable of telling you not to proceed.
Twelve questions across the work, the data, the judgement and the cost of being wrong. Scored out of 48.
One task in, days back per month out. Priced in founder hours, because that is the currency you actually have.
Eight questions before you wire money. Weighted for a startup: lock-in, price at scale, and whether they survive.
The rule, so you are not guessing: anything that gives you a diagnosis is ungated. Anything you take away and work in asks for an email. The gate is about format, not about which ones are good.
Five models for the numbers investors will interrogate. Segment choice, growth engine, funnel, runway, evidence.
Three workbooks for running go to market as experiments, with the pass mark written before the result is known.
Three workbooks that audit whether the numbers you already report can carry the weight you put on them.
Not sure which gap to close first? The Traction Audit scores how legible your traction is to someone deciding whether to fund you, then names the first fix.
Every workbook opens on a Read Me sheet that names what the model corrects. Read it before you type anything.
Yellow cells are yours. Grey rows marked EXAMPLE are teaching cases. Formula columns compute, and typing over one turns a model back into a number.
Every workbook has a Sensitivity sheet. A result that flips when one input moves five percent is not a result worth presenting.
Every workbook has a Guard sheet listing the conditions where the model stops being valid. Check it before you quote a number from here to an investor.
Nothing. They are free, and they stay free. You give an email address so the download link can reach you, and so you can be told when a workbook is corrected.
Excel workbooks, .xlsx, in a zip with a README. They open in Excel, Numbers, LibreOffice and Google Sheets. Formulas survive the import in all four, though Sheets renders conditional formatting slightly differently.
No. Take the one that matches the decision in front of you. If you are choosing a segment or preparing to raise, take the Growth Models. If you are running experiments, take the GTM Toolkit. If you already report numbers you are not sure about, take the Decision Tools.
No. The download link, and a note if a workbook gets corrected. The weekly Dispatch is a separate opt-in you tick or leave.
Links last 24 hours. Submit the form again and a fresh one arrives. Nothing is lost.
Not all three bundles. One decision you are actually facing this month. Open the workbook that fits it, fill the yellow cells, and check the Sensitivity sheet before you believe the answer.
Choose a toolkitWhere should the download link go? It works for 24 hours.